Sales follow-up agent
Replies to new enquiries within minutes, asks the right questions, books calls and keeps HubSpot or your CRM up to date. More on lead follow-up
AI agents for small businesses
AI agents that take whole jobs off your team.
An AI agent does more than follow rules. It reads emails and documents, decides what they need and acts, passing anything uncertain to a person. We build agents for the jobs small businesses repeat every day.
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What is an AI agent, in simple terms?
An AI agent is software that uses an AI model to read a message or document, work out what it needs and take the next step, such as replying, updating your CRM or flagging a problem. A normal automation follows fixed rules. An agent handles the messy parts, like free-text emails and attachments, and hands anything it is unsure about to a person.
Agents we build
Each one works inside the tools you already use and logs everything it does.
Customer service agent
Answers routine questions from your own help docs, sorts the shared inbox and sends complaints to the right person with the order details attached.
Operations and data agent
Matches invoices, keeps spreadsheets, stock and accounts in sync, and flags anything that looks wrong.
OpenAI modelsAnthropic modelsn8nMakeZapierHubSpotGmailOutlookWhatsAppGoogle SheetsShopifyXero
Side by side
AI agent or automation?
Most builds use both. This is how we decide which part needs which.
| Automation | AI agent | |
|---|---|---|
| Works best on | Fixed steps with clean data, like a form going into a CRM | Messy inputs, like emails, PDFs and free-text messages |
| How it decides | Rules you set in advance | An AI model reads the content and acts within rules you set |
| When it is unsure | It stops or follows a default | It hands the task to a person with a summary |
| Typical price | From £3,000 for one workflow | From £7,000 for several workflows, or £17,000 for three agents |
Your team keeps the work that needs a person: the conversations, the decisions and the relationships.
How it works
90-minute consultation
We look at how your business runs today and where this would pay back first.
Fixed-price plan
A written plan and a fixed price within 3 working days.
Build and test
Built in accounts you own and tested on sample data before anything goes live.
Go live and improve
Your team is trained at handover. A monthly plan keeps it working as your tools change.
Agents are priced like our other builds: £3,000 for one focused workflow, £7,000 for several connected workflows, and £17,000 for three agents running core departments. See all prices
Questions we get asked
What is an AI agent and how does it work?
It connects an AI model to your tools. When something arrives, like an email or a form, the agent reads it, decides what to do using your instructions and examples, then acts through the tools it has access to, such as your CRM or inbox. Every action is logged so you can check what it did.
What can AI agents do for a small business?
The most useful jobs are the repetitive ones that need a little judgement: replying to enquiries, sorting a shared inbox, answering routine customer questions, matching invoices and keeping records in sync.
Are AI agents safe to use with customer data?
We build in accounts you own, test on sample data first and only connect live data after you approve. Each agent only gets access to the tools it needs, and anything uncertain goes to a person.
What is the difference between an AI agent and a chatbot?
A chatbot answers questions in a chat window. An agent takes actions in your other tools, like updating your CRM, sending a follow-up or flagging an invoice. Many agents never chat with anyone at all.
How much does an AI agent cost per month to run?
Running costs are AI usage and software subscriptions, paid by you directly to the provider. They depend on how much the agent handles, so we estimate them in your plan before you commit. See what AI automation costs.
Will an AI agent replace my staff?
That is not the aim. Agents take the copying, chasing and sorting off your team, so people spend their time on customers and decisions.
Related
AI automationLead follow-upEvery enquiry answered in minutes and logged in your CRM, day or night.AI automationAI automation costsReal UK prices, from a £500 consultation to builds from £3,000.GuidesZapier vs Make vs n8nWhich automation tool fits a small business, from a team that builds on all three.AI automationAI consultationA 90-minute call for £500 that ends with your written AI plan and fixed prices.
Find the first job to hand to an agent.
Book a 90-minute Growth Quick-Start. We look at your operations and your marketing together, and you get one clear plan for what to do first, what it costs and what it gives back.
- £500 instead of £1,000
- Covers AI automation, AI agents and marketing
- Credited in full if you book a Full Custom or Gold build within 14 days
- A written plan you keep either way