Lead follow-up automation

Answer every new enquiry in minutes, not the next morning.

Leads go cold fast. We build lead follow-up that replies straight away, asks the right questions, books the call and keeps HubSpot or your CRM up to date, so nobody slips through while your team is busy.

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What is lead follow-up automation?

Lead follow-up automation sends every new enquiry from your website, ads, inbox or phone straight to the right person and replies to the customer within minutes. An AI agent can ask your qualifying questions, offer times for a call and log everything in your CRM. The aim is speed to lead: you call back while the customer is still on your site, not the next day.

What we build

One workflow or the whole journey, depending on where leads get stuck today.

Instant reply and alert

Every form, ad lead or email gets a reply within minutes, and the right person gets a phone, email or Slack alert with the details.

Qualify and book

An AI agent asks the questions you would ask, scores the lead and offers times for a call.

Missed calls followed up

When nobody can pick up, the caller gets a text back and the enquiry is logged, so a missed call is not a missed customer.

CRM kept up to date

Every lead lands in HubSpot, Pipedrive or your CRM with its source, so you can see which ads and pages bring customers.

Follow-up that keeps going

Leads who do not reply get a short run of follow-ups by email or text, which stops the moment they answer.

A person when it matters

Anything unusual or urgent goes straight to a person, with the conversation so far attached.

HubSpotPipedriveSalesforceWebsite formsGoogle AdsMetaGmailOutlookWhatsAppSMSSlackMicrosoft Teams

How it works

  1. 90-minute consultation

    We look at how your business runs today and where this would pay back first.

  2. Fixed-price plan

    A written plan and a fixed price within 3 working days.

  3. Build and test

    Built in accounts you own and tested on sample data before anything goes live.

  4. Go live and improve

    Your team is trained at handover. A monthly plan keeps it working as your tools change.

A single lead follow-up workflow fits our Basic Automation Build at £3,000, live in 2 to 3 weeks. Follow-up across several channels and teams fits the Full Custom Build at £7,000. See all prices

Questions we get asked

How do I automate lead follow-up?

Connect every place leads come in, such as website forms, ad platforms, your inbox and missed calls, to one workflow. It replies to the customer, alerts the right person and creates the lead in your CRM. We build it with tools like Zapier, Make or n8n plus an AI model for the replies, and test it on sample data before it goes live.

What is speed to lead?

Speed to lead is the time between someone enquiring and your business replying. The faster you reply, the more likely you are to reach them while they are still interested and before they contact someone else.

Can AI answer my phone calls?

AI voice agents can answer calls, but most small businesses get more from fixing what happens after a missed call. We make sure every missed call gets an instant text back and lands in your CRM, so you can call back fast. If an AI receptionist would pay for itself in your business, the consultation will tell you.

Do I need HubSpot?

No. We work with HubSpot, Pipedrive and Salesforce, or with a Google Sheet if that is where your leads live today.

Will the replies sound like a robot?

Replies are written in your tone and you approve them before anything goes live. The agent only answers what it knows and hands everything else to a person.

How much does automated lead follow-up cost?

From £3,000 for one workflow, plus software and AI usage paid directly to the provider. See what AI automation costs for the full breakdown.

Stop losing leads overnight.

Book a 90-minute Growth Quick-Start. We look at your operations and your marketing together, and you get one clear plan for what to do first, what it costs and what it gives back.

  • £500 instead of £1,000
  • Covers AI automation, AI agents and marketing
  • Credited in full if you book a Full Custom or Gold build within 14 days
  • A written plan you keep either way

Next, you pick a time for a short, free intro call about what we offer.

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