An AI visibility check
We ask ChatGPT, Perplexity and Google the questions your customers ask, and record who gets named and what is said about you.
Generative engine optimisation
Generative engine optimisation: get recommended by AI, not just ranked.
More and more buyers ask ChatGPT, Perplexity or Google's AI answers which business to use. GEO makes your business one of the names they give, with SEO and conversion work so the visit turns into an enquiry.
Updated
What is generative engine optimisation (GEO)?
Generative engine optimisation, or GEO, is the work of making your business easy for AI assistants such as ChatGPT, Perplexity, Gemini and Google's AI Overviews to find, understand and recommend. It builds on SEO: clear pages that answer real questions in full sentences, structured data, consistent business details across the web, and mentions on the sites and lists these assistants read.
What GEO work includes
Pages that answer the question
Service, cost and comparison pages that answer real questions in plain sentences, with prices, named tools and a clear next step.
Structured data
Schema markup for your business, services, FAQs and reviews, so search engines and AI assistants read the facts correctly.
Consistent business details
Your name, services, location and prices matching across your site, Google Business Profile, directories and social profiles.
Mentions where AI looks
Listings in the directories, comparison lists and press that AI assistants quote, earned with real proof, never fake reviews.
Conversion built in
One promise and one action on every page, short forms and proof next to the button, so AI-referred visitors become enquiries.
Google Search ConsoleGA4Google Business ProfileChatGPTPerplexityGeminiSchema.org
Side by side
GEO and SEO: what is the difference?
We do both together, because GEO builds on good SEO.
| SEO | GEO | |
|---|---|---|
| The goal | Rank in Google's list of links | Be named in the answer an AI assistant gives |
| Where people see you | Search results pages | ChatGPT, Perplexity, Gemini and Google's AI Overviews |
| What it rewards | Relevant pages, links and a fast site | Clear answers, consistent facts and mentions on trusted sites |
| How we measure it | Rankings, visits and enquiries | How often you are named for your key questions, and enquiries |
How it works
90-minute consultation
We look at how your business runs today and where this would pay back first.
Fixed-price plan
A written plan and a fixed price within 3 working days.
Build and test
Built in accounts you own and tested on sample data before anything goes live.
Go live and improve
Your team is trained at handover. A monthly plan keeps it working as your tools change.
GEO runs as a fixed-price web build or within a monthly growth retainer of 30 hours, quoted after your 90-minute consultation. See all prices
Questions we get asked
What is the difference between GEO and SEO?
SEO helps you rank in Google's list of links. Generative engine optimization (GEO) helps you get named in the answers AI assistants write. GEO builds on SEO, adding clear answer pages, consistent business details and mentions on the sites AI assistants trust.
How do I get my business recommended by ChatGPT?
Answer your customers' real questions clearly on your own site, keep your details consistent everywhere, add structured data, get listed where your industry looks and build genuine reviews. Our guide How to get your business recommended by ChatGPT walks through each step.
How long does GEO take to work?
Fixes to your own site, such as clearer pages and structured data, can be picked up within weeks. Being named more often by AI assistants usually takes longer, because it depends on mentions on other sites building up. We track it monthly so you can see the trend.
Do you still do traditional SEO?
Yes. GEO builds on SEO, so we do both: technical fixes, content, local search and links, alongside the work that gets you named in AI answers.
Can you guarantee we will appear in ChatGPT?
No one can honestly guarantee that, because AI assistants decide their own answers. We can make your business the clearest, best-supported answer to the questions your customers ask, and show you how often you are named over time.
How much does GEO cost?
It is quoted as a fixed-price web build or as part of a monthly retainer, after your £500 90-minute consultation. You see the price before any work starts.
Related
GuidesGet recommended by ChatGPTWhat makes AI assistants name a business, and six steps a small business can take.clickmarketingAI marketingHow we get you found and chosen.AI automationAI consultationA 90-minute call for £500 that ends with your written AI plan and fixed prices.clickmarketingPricingFixed prices, from a £500 consultation to builds from £3,000.
Find out how AI assistants see your business.
Book a 90-minute Growth Quick-Start. We look at your operations and your marketing together, and you get one clear plan for what to do first, what it costs and what it gives back.
- £500 instead of £1,000
- Covers AI automation, AI agents and marketing
- Credited in full if you book a Full Custom or Gold build within 14 days
- A written plan you keep either way