1. Answer real questions
Write pages that answer what customers actually ask, in full sentences, with prices, locations and named products. Vague pages give AI nothing to quote.
Guide
How to get your business recommended by ChatGPT.
When someone asks ChatGPT, Perplexity or Google's AI Overviews for a recommendation, the answer names a few businesses. Here is what those assistants look for, and the practical steps a small business can take to be one of them.
Updated
The short answer
AI assistants recommend businesses they can find, understand and trust. Answer your customers' real questions clearly on your own website, keep your business details the same everywhere, add structured data, get listed in the directories and comparison lists your industry uses, and build genuine reviews. There is no sign-up form for ChatGPT's recommendations. It draws on what it can find about you across the web.
Six steps that make a difference
2. Keep your details consistent
Use the same business name, address, services and prices on your website, Google Business Profile, directories and social profiles.
3. Add structured data
Schema markup for your organisation, services, FAQs and reviews helps search engines and AI assistants read your facts correctly.
4. Get listed where AI looks
Industry directories, review sites and "best of" lists are often quoted in AI answers. Being on them with an accurate profile matters.
5. Build genuine reviews
Ask every customer for a review on Google and the sites your industry uses. Steady, real reviews are a trust signal for people and AI alike.
6. Check and repeat
Ask ChatGPT, Perplexity and Google your customers' questions every month, note who is named and fix the gaps.
Check where you stand today.
Ask ChatGPT, Perplexity and Google these questions, with your own service and town filled in. Note who is named, and whether what is said about you is right.
- Who are the best [your service] in [your town]?
- How much does [your service] cost in the UK?
- What should I look for when choosing a [your service]?
- [Your business name] reviews
- [Your business name] vs [a competitor]
How we can help
90-minute consultation
We check how Google and AI assistants see you today and where you lose enquiries.
Fixed-price plan
A written plan and a fixed price within 3 working days.
Fix the foundations
Answer pages, structured data and consistent details, built to turn visits into enquiries.
Build mentions and track
Directory listings, reviews and outreach, with a monthly check of where you are named.
We do this as a fixed-price web build or within a monthly growth retainer, quoted after your £500 90-minute consultation. See all prices
Questions we get asked
How do I get my business on ChatGPT?
There is no sign-up form. ChatGPT finds businesses through the web, including search results, directories, reviews and your own site. Make those sources clear, consistent and up to date.
How do I rank in ChatGPT search results?
When ChatGPT searches the web, it tends to cite pages that answer the question directly and come from sources it trusts. Clear answer pages, structured data, consistent details and mentions on well-known sites all help.
How do I get cited in Google's AI Overviews?
AI Overviews draw on pages Google already indexes, so good SEO comes first. Pages that answer a question in their first few sentences, with clear headings and up-to-date facts, are easier to quote.
What is the difference between GEO and SEO?
SEO helps you rank in Google's list of links. GEO, generative engine optimization, helps you get named in the answers AI assistants write. See generative engine optimisation for how we do both.
How long does it take to show up in AI answers?
Changes to your own site can be picked up within weeks. Being named more often usually takes longer, because it depends on mentions and reviews building up across the web.
Related
AI marketingGEO and AI searchGet recommended by ChatGPT, Perplexity and Google's AI Overviews, not just ranked.clickmarketingAI marketingHow we get you found and chosen.AI automationAI consultationA 90-minute call for £500 that ends with your written AI plan and fixed prices.clickmarketingPricingFixed prices, from a £500 consultation to builds from £3,000.
Find out how AI assistants see your business.
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